VCU MASC 201 Creative Levi's Project

For the People (13 of 54)

Weekly Directive:  DEMOCRACY

“By or for the people!

Levi’s are made by people for people. What if Levi’s had an ad campaign to promote voting within its customer base? 

“Go Fourth and Vote!”

Present your voter’s registration card and get a free or discounted pair of Levi’s jeans. 

“Red, White and Blue jeans!”

What could be more democratic than the one item of clothing that “we the people” all wear?

“Le’ the People!”


One response

  1. amber250

    This is really cute. If Levi’s ever wants an Independence Day sale, they should totally look this up. But I don’t understand the last one: “Le’ the People!” What’s that about?

    October 7, 2011 at 7:22 pm

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