For the People (13 of 54)
Weekly Directive: DEMOCRACY
“By or for the people!“
Levi’s are made by people for people. What if Levi’s had an ad campaign to promote voting within its customer base?
“Go Fourth and Vote!”
Present your voter’s registration card and get a free or discounted pair of Levi’s jeans.
“Red, White and Blue jeans!”
What could be more democratic than the one item of clothing that “we the people” all wear?