VCU MASC 201 Creative Levi's Project

Levi’s for the People by the People (17 of 54)

Weekly Directive:  Democracy

I don’t understand.  Last week’s directive was “tough.” This week’s directive is tough.

Democracy… what do I know of political theory?

I would’ve blogged about Levi’s and “tough” all day long, but no, they only wanted three.

Figures- Now we have five blogs to do on “democracy”…  At least this is the last one.

I consider Levi’s jeans to be “All American.”  They are definitely, “By the people, and for the people.”  I guess they’ve always been for “the people”.  Sailors, miners, frontiersmen, railroad workers and cattle ranchers were responsible for settling the west and expanding the U.S. And during World War II, blue jeans were declared an essential commodity and were sold only to people engaged in defense work.  In the 1950s and 1960s, Levi’s jeans became popular among a wide range of youth subcultures, including rebels, greasers, mods, rockers, hippies and skinheads. Levi’s has always been incorporated with the common people.  I think Levi’s jeans should be the uniform of the common man.  Levi’s wearers are the people we depend on the most.  They are everywhere – workers, soldiers and even rebels. We, “the people,” wear Levi’s.


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