Levi’s Merit Badge (18 of 54)
Weekly Directive: BRAVE
This week’s directive is brave, and I associate bravery with commendation. Military members typically earn medals, ribbons or other badges of honor. Police officers and civilians receive awards for certain acts of bravery. Animals are even rewarded for bravery. Levi’s could run an ad campaign featuring their logo as a badge for service members or other iconic figure. I guess the campaign would have to start at an early stage of our icon’s life. I would kick it off with a boy scout ad.