VCU MASC 201 Creative Levi's Project

Levi’s Merit Badge (18 of 54)

If there was a Merit Badge for Bravery...

Weekly Directive:  BRAVE

This week’s directive is brave, and I associate bravery with commendation. Military members typically earn medals, ribbons or other badges of honor.  Police officers and civilians receive awards for certain acts of bravery. Animals are even rewarded for bravery.  Levi’s could run an ad campaign featuring their logo as a badge for service members or other iconic figure.  I guess the campaign would have to start at an early stage of our icon’s life.  I would kick it off with a boy scout ad.

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2 responses

  1. amber250

    This is cute, but what’s the idea behind it?

    October 8, 2011 at 7:22 pm

    • Thanks! Boy Scouts get merit badges for certain achievements and accomplishments. I thought, what it if there was a merit badge for bravery? What would they use as a symbol for brave? Well that’s obvious… Levi’s!

      October 8, 2011 at 9:07 pm

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