VCU MASC 201 Creative Levi's Project

Grandpa-Blue’s Jeans (35 of 54)

Weekly Directive: THANKFUL

This week’s directive is Levi’s and thankful.  There are so many things to be thankful for. Many of us are most thankful for our loved ones, our faith, or other intangible things.  While some of us place more importance on worldly or material possessions like what kind of cars we drive, even the brand of clothes we wear.  Don’t get me wrong.  I enjoy having nice things just as much as the next guy, but I wouldn’t be where I am today if it weren’t for my family.  But this post isn’t about family, it’s about Levi’s and thankful.  I recently caught my grandpa “Blue,” sporting Levi’s 505’s at a family gathering.

My grandfather has dedicated his entire life to providing for our family and generations to come.  It seems he lives by a higher set of values and beliefs than society today.  Growing-up on an Indian Reservation during the Great Depression, he is no stranger to hard times.  He taught me the value of a hard day’s work, and the importance of taking care of the things you work so hard to obtain.  He takes the best care of his vehicles, tools, even his Levi’s.  It’s funny his nickname is “Blue.”  I never thought about it until now, but my grand father and blue jeans, particularly Levi’s, have a lot in common.  He is tough and durable, much like Levi’s Jeans. Yet he is comforting and protective.  He believes in values and tradition, something Levi’s has stood for over 100 years. He is also the original, as far as I’m concerned. To be honest, I’ve looked at Levi’s in a different light ever since I saw him wearing a pair.  I think my grandpa “Blue” should be in the next Levi’s modeling campaign.  I’ve always looked up to and often imitated him, walking around in his big work boots and pretending to puff on his pipes.  I’m so thankful for my grandfather and that he happened to be wearing Levi’s.

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One response

  1. Pingback: “Cut from the Same Cloth,” Responsibility Analogy/Arguement (42 of 54) « levisproject54

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