VCU MASC 201 Creative Levi's Project

The Grass is Always Greener (46 of 54)

Weekly Directive:  SEDUCTIVE

I think a “seductive” Levi’s commercial could appeal to all men single, married, old  and young.  I think a live adult show commercial that was both funny and seductive  would relate to multiple segments even those of us, who would never dare partake in that sort of behavior.  Still, Levi’s should shoot a  TV commercial where a “married man” wearing his wedding ring, a suit and tie pulls up in a luxury sedan with a child seat in the back seat and enters an adult book store.  We assume he probably has a nice  job and a loving family.  He’s a responsible father and dedicated husband. Let’s just say he’s sacrificed many of the things he used to enjoy.  Anyway, He sneaks past the multiple genre and fetish sections of adult themed movies and into the back of the shop.  Proceeding down a corridor labeled “Live Shows,” he enters a booth and  deposits change into a coin slot. We again see his wedding band.  The curtain raises revealing a “common man” working in a field wearing a  pair of grass-stained Levi’s on the other side of the glass divider.  He is obviously exhausted from a hard days work in the field as he raises wipes the sweat from his brow and digs into a cooler to fetch an ice-cold beer.  A buzzer sounds as the young man lunges forward trying to take in every second of Levi’s before the curtain falls.  He frantically searches the depths of his pockets turning them inside out only to discover a ball of  lint and a hole.  He sadly exits the peep show booth and is surprised by the line of his fellow “married men” waiting outside the corridor. He shamefully hangs his head as he passes.  They could flash to another live show of two men fishing on a john boat wearing Levi’s.  One of them has a bite and the curtain falls.  In the room next door, there is a guy working on a classic muscle car, who wipes his greasy hands on his Levi’s as he hops into the driver’s seat and begins to crank the engine right as the curtain falls.

“The grass is always greener on the other side!”

You could target nearly any segment of the male population with this type of technique.

For example; “Computer Guy” or “Old Guy”

Hopefully a picture to come…

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