VCU MASC 201 Creative Levi's Project

Archive for December 1, 2011

Marine Review Held in Honor of Levi Strauss (51 of 54)

Weekly Directive:  REVIEW

A review is a  ceremonial display and formal inspection of military or naval forces, typically by a sovereign, commander in chief, or high-ranking visitor.  Levi’s Strauss and Co. supplied uniforms for the United States  during World War II.  The government actually  declared that jeans were “an essential commodity for the war effort,” and were only  available to defense workers until the end of WWII.

So on September 26, 2002 the United States Marine Corps Silent Drill Platoon,  drilled at the resting place of  Levi Strauss, born Löb Strauß, (February 26, 1829 – September 26, 1902) The Marching Twenty-Four dressed in their Special Edition Levi’s Denim Dress Blues to commemorate 100 years since the passing of Strauss.

This post is extremely far-fetched, but many sports teams often revisit old jerseys, while other franchises use similar “throw-back”  techniques to revive the classics.  Why shouldn’t the same rules apply to  Levi’s? One thing is for certain, Levi’s jeans have always been the uniform of America.