VCU MASC 201 Creative Levi's Project

No Directive

LEVI-ATHAN (5 of 54)

So we are only in the first week of our MASC 201 Project 54, and already I can’t stop think about Levi’s and that little red tag! I couldn’t wait to discover what brand I’d be working with. That first night I could hardly sleep, tossing and turning almost as though I was among the ideas bouncing around my slumbering mind. The next day Levi’s seemed to leap out from all directions. Leviathan, a movie about a genetic experiment gone awry, was waiting for me in the mailbox when I got home that day. I was starting to feel like Levi’s was some hideous creature lurking in the shadows, ducking out of sight whenever I glanced its’ way. So this is my tribute to STRANGE COINCIDENCES!

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eLvis Lives… (4 of 54)

How many words can you create from Levi’s?

  1. eLvis
  2. Live
  3. Lives
  4. Lie
  5. Lies
  6. evil
  7. evils
  8. vise
  9. eLi
  10. eLi’s
  11. is
  12. i
  13. Levi
  14. viLe
  15. isLe
  16. Li
  17. Li’s
  18. ____
  19. ____

(Only use each letter once)


GENE-RATION (3 of 54)

Generation - is the act of producing offspring or creating something inanimate such as ideas. Generation can also refer to stages of successive improvement in the development of a technology or product.

Genesis Chapter 3 :16 And the LORD God commanded the man, saying, “You may freely eat of every tree of the garden; 17 but of the tree of the knowledge of good and eviL you shall not eat, for in the day that you eat of it you shall die.”


Earth Wind Fire Levi’s (2of 54)


CONCEPT-ION (1 of 54)

Conception - or a concept, is an abstract idea or a mental symbol. Conception can also refer to the fusion of gametes to produce a new organism.

I spent all night tossing and turning in my sleep. When I awoke, I couldn’t stop thinking about Levi’s… and breakfast. That’s when I hatched this idea. I think it symbolizes the birth of Project 54.