VCU MASC 201 Creative Levi's Project


Levi’s Cut-Offs (12 of 54)

Weekly Directive:  TOUGH

I wanted to come-up with a new and creative way to illustrate the toughness of Levi’s denim.

I began by thinking of things that were “tough”.

Leather,  Steel… How could I craft steel jeans?… How would you then craft your steel jeans?…

I pictured a “chop-saw” slicing through a pair of jeans with sparks shooting into the dark.

Unfortunately the weather prevented me from getting the shot, but I’m going to try tonight.


TOUGH GUY (11 of 54)

“Chuck” Norris (born March 10, 1940)[1] is an American martial artist and actor. After serving in the United States Air Force, he began his rise to fame as a martial artist and has since founded his own school, Chun Kuk Do. As a result of his “tough guy” image, an Internet phenomenon began in 2005 known as Chuck Norris facts, ascribing various implausible or even impossible feats to Norris.

Wikipedia, ” The facts typically claim that Norris is a tough, all-powerful super-being.

I was writing down things that were tough:  Leather, tanks, aunt Shirley’s  meatloaf, Chuck Norris…  I stopped and laughed to myself.  I could” photoshop” some Levi’s on Chuck, but that would be “plopping.” I came across a picture of him already decked-out in denim.

What if that was his secret? Chuck is only “tough” because he wears Levi’s.  I was searching Chuck Norris on the internet and was surprised to find that Wiki’ actually uses “tough” to define Chuck.

Levi’s are so tough, they wear Chuck Norris.

SANDS OF TIME (10 of 54)

Levi's, Enduring the Sands of Time...

Weekly Directive:  TOUGH

This week’s directive is, “Tough”.  When we discover ancient human remains, there’s usually some well-preserved tool made of  wood, bone, stone, metal, etc. What if our predecessors had discovered denim.  Would we find human remains still clothed in Levi’s?  The Denim Age – You get the idea….