I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog. Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand. Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines. Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads. The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s. Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans. We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates. There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page. I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.
Weekly Directive: BRAVE
This week’s directive is brave, and I associate bravery with commendation. Military members typically earn medals, ribbons or other badges of honor. Police officers and civilians receive awards for certain acts of bravery. Animals are even rewarded for bravery. Levi’s could run an ad campaign featuring their logo as a badge for service members or other iconic figure. I guess the campaign would have to start at an early stage of our icon’s life. I would kick it off with a boy scout ad.