VCU MASC 201 Creative Levi's Project

Posts tagged “Chuck Norris

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.


TOUGH GUY (11 of 54)

“Chuck” Norris (born March 10, 1940)[1] is an American martial artist and actor. After serving in the United States Air Force, he began his rise to fame as a martial artist and has since founded his own school, Chun Kuk Do. As a result of his “tough guy” image, an Internet phenomenon began in 2005 known as Chuck Norris facts, ascribing various implausible or even impossible feats to Norris.

Wikipedia, ” The facts typically claim that Norris is a tough, all-powerful super-being.

I was writing down things that were tough:  Leather, tanks, aunt Shirley’s  meatloaf, Chuck Norris…  I stopped and laughed to myself.  I could” photoshop” some Levi’s on Chuck, but that would be “plopping.” I came across a picture of him already decked-out in denim.

What if that was his secret? Chuck is only “tough” because he wears Levi’s.  I was searching Chuck Norris on the internet and was surprised to find that Wiki’ actually uses “tough” to define Chuck.

Levi’s are so tough, they wear Chuck Norris.