Weekly Directive: TOUGH
I wanted to come-up with a new and creative way to illustrate the toughness of Levi’s denim.
I began by thinking of things that were “tough”.
Leather, Steel… How could I craft steel jeans?… How would you then craft your steel jeans?…
I pictured a “chop-saw” slicing through a pair of jeans with sparks shooting into the dark.
Unfortunately the weather prevented me from getting the shot, but I’m going to try tonight.