VCU MASC 201 Creative Levi's Project

Posts tagged “david and goliath

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.


Denim and Goliath (21 of 54)

We’re kinda a big deal!
Weekly Directive:  BRAVE
I recall great tales of bravery told in Sunday school.
Daniel and the Lions Den – David and Goliath etc.
I pictured Daniel in the Lions Den wearing Levi’s…
Naw, where am I going to get Lions?  What about David and Goliath?
He killed a giant with one of those slingshot things…
 I pictured a billboard with a close-up shot of  David.
He was wearing Levi’s and holding his sling by his side.
Brandishing only a red tag and sling, David peered towards Goliath.
Weather wouldn’t permit me to shoot this, but I’ll describe my idea.
Using a large aperture, I would get a close-up with David’s back pocket and sling in the foreground,
and Goliath in the background with a soft focus effect.