VCU MASC 201 Creative Levi's Project

Posts tagged “democracy

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.


Levi’s for the People by the People (17 of 54)

Weekly Directive:  Democracy

I don’t understand.  Last week’s directive was “tough.” This week’s directive is tough.

Democracy… what do I know of political theory?

I would’ve blogged about Levi’s and “tough” all day long, but no, they only wanted three.

Figures- Now we have five blogs to do on “democracy”…  At least this is the last one.

I consider Levi’s jeans to be “All American.”  They are definitely, “By the people, and for the people.”  I guess they’ve always been for “the people”.  Sailors, miners, frontiersmen, railroad workers and cattle ranchers were responsible for settling the west and expanding the U.S. And during World War II, blue jeans were declared an essential commodity and were sold only to people engaged in defense work.  In the 1950s and 1960s, Levi’s jeans became popular among a wide range of youth subcultures, including rebels, greasers, mods, rockers, hippies and skinheads. Levi’s has always been incorporated with the common people.  I think Levi’s jeans should be the uniform of the common man.  Levi’s wearers are the people we depend on the most.  They are everywhere – workers, soldiers and even rebels. We, “the people,” wear Levi’s.

The Declaration of Denim-pendence (16 of 54)

We hold these truths to be self-evident, that all men are created equal.  Luckily for you, your  jeans are not.

Weekly Directive:  DEMOCRACY

I wanted to make Levi’s out of parchment, or a Declaration of Independence out of denim, but time would not permit it.  However, I did find a Declaration of Independence shot that resembled the rear of Levi’s Jeans, so I photoshop’d this image. Looking back, I wish I had emphasized on the red tag.

Denim-o-cracy “Ass Out!” (14 of 54)

Weekly Directive:  DEMOCRACY

Well now, they got me felling a bit out of  my element.  I’ve served in the United States Marine Corps but still choose to refrain from politics solely based on my own ignorance.  I feel as though, I have enough to worry about day-to-day without adding the stress caused from concerning myself with things beyond my control.  You could say I’m ass out on this one.  The extent of my familiarity with democracy ends at its’ political symbol of an ass.