VCU MASC 201 Creative Levi's Project

Posts tagged “Levi

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.


Levi’s Product Review Page made in photoshop (53 of 54)

Weekly Directive:  REVIEW

I wanted to do a review on Levi’s jeans, but I don’t actually own any except for the 50 pound bag of Levi’s I bought from the Goodwill at the beginning of this project.  I actually only destroyed three or four pairs, so I can’t wait to get that huge bag out of the back of my Jeep. I recalled seeing reviews in magazines and on internet sites, so I began searching for magazines that might feature jean reviews.  It didn’t take long for me to realize this was probably not going to work since the only collection of magazines any of my friends seemed to have focused less on clothing if you know what I mean.  So my only other option was to pour through review after review on Levi’s and other jeans on any websites I could find.  I’m not certain if this assignment has biased my opinion, but I feel as though the reviews I read on Levi’s were predominantly high ratings and usually from life long customers, which may explain the higher ratings.  Either way, I still wanted to write a review that was more than just four sentences scrolled out on my blog, so I decided to recreate a review website using Adobe Photoshop, because I’m not a web designer.  Can You tell which review of the three screen shots above is mine?

Review – Rear View (52 of 54)

Levi's, agrees there are two types of people in life - Drivers & Passengers, but Levi's also believes there are two types of drivers - Drivers & Back Seat Drivers. Are you a back seat driver!

Our last directive for Project 54 is “review.”

I pondered different Levi’s ideas that I could do in reverse all day long but to no avail.

Winding down for the evening, I made myself a little “cocktail” before slipping into bed.

Feeling its effects, I formed a connection between review and rear view mirrors.

I thought a Levi’s kinda guy wouldn’t sit in the back seat unless he was about to “Go Fourth!”

Marine Review Held in Honor of Levi Strauss (51 of 54)

Weekly Directive:  REVIEW

A review is a  ceremonial display and formal inspection of military or naval forces, typically by a sovereign, commander in chief, or high-ranking visitor.  Levi’s Strauss and Co. supplied uniforms for the United States  during World War II.  The government actually  declared that jeans were “an essential commodity for the war effort,” and were only  available to defense workers until the end of WWII.

So on September 26, 2002 the United States Marine Corps Silent Drill Platoon,  drilled at the resting place of  Levi Strauss, born Löb Strauß, (February 26, 1829 – September 26, 1902) The Marching Twenty-Four dressed in their Special Edition Levi’s Denim Dress Blues to commemorate 100 years since the passing of Strauss.

This post is extremely far-fetched, but many sports teams often revisit old jerseys, while other franchises use similar “throw-back”  techniques to revive the classics.  Why shouldn’t the same rules apply to  Levi’s? One thing is for certain, Levi’s jeans have always been the uniform of America.

Levi’s Mantasy # 13 Police Woman (47 of 54)

Weekly Directive: SEDUCTIVE

What would be more seductive than a Levi’s ad campaign incorporating the most  popular men fantasies and Levi’s jeans?  I think this idea would work best as a billboard campaign.  Each ad would only be a single image depicting fantastical women wearing Levi’s.  We’ll call my idea, Levi’s Mantasies.

Warning: No manatees were harmed during the production of this blog.

School Girl – in a school uniform and Levi’s

Asian Twins –  with pigtails and little-kid backpacks wearing Levi’s

Police Woman –  in police uniform with a handcuffs and night stick wearing Levi’s bottoms

Playboy Bunny –  wearing a lacy lingerie top, bunny ears and a rabbit’s tail wearing Levi’s

French Maid –  in a black and white French maid’s dress wearing Levi’s

Hot Nurse – in a short white nurses dress wearing Levi’s

This ad campaign would probably resonate throughout the male population. Levi’s could run a number of ads under each theme.  I will attempt to pull one of these off by the end of  this week. So if any of you ladies have one of the costumes listed above and you would like to volunteer, please leave a comment to let me know. So far this week, I haven’t been able to get any strangers to pose for me. I guess “seductive”  is a creepy subject when dealing with strangers.

UPDATE: My : My lovely girlfriend reluctantly volunteered to pose for Police Woman. I literally had to drag her out of bed for this shoot. She wasn’t wearing any makeup and didn’t even brush her hair. Not to mention our hallway is extremely narrow, and the lighting was less than desirable, however she pulled this off flawlessly! I’m just saying… thanks Sarah!

Levi’s Denimatrix (50 of 54)

Levi’s Simply Seductive

Weekly Directive: SEDUCTIVE

No one can deny that a dominatix is simply seductive. Dominatrix is the feminine form of the Latin dominator, a ruler or lord, and was originally used in a non-sexual sense. I decided to make a dominatrix outfit out of Levi’s denim instead of patent leather or latex.









AL-LURE (49 of 54)

Allure – is the power to attract or entice.

Weekly Directive: SEDUCTIVE

I didn’t have time to stop for bait on my way to Urbanna for my brothers wedding, so I made this fishing lure out of a red Levi’s tag I had in my camera bag. I can’t wait to “tackle” this one!  To be continued…
It worked!!!
I have to admit, I’m was actually surprised this worked as well as it did!