I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog. Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand. Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines. Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads. The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s. Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans. We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates. There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page. I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.
Weekly Directive: SEDUCTIVE
Weekly Directive: TOUGH
I wanted to come-up with a new and creative way to illustrate the toughness of Levi’s denim.
I began by thinking of things that were “tough”.
Leather, Steel… How could I craft steel jeans?… How would you then craft your steel jeans?…
I pictured a “chop-saw” slicing through a pair of jeans with sparks shooting into the dark.
Unfortunately the weather prevented me from getting the shot, but I’m going to try tonight.
Weekly Directive: RESPONSIBLE
I kept thinking of Levi’s jeans and he term responsible, and came up with a couple of “responsible catch phrases” for Levi’s ad ideas.
Don’t get caught with your pants down
Keep your pants on
We all get too big for our britches
Liar, Liar pants on fire
Panties in a bunch
Put your best foot forward
He wears the pants in the relationship
Don’t’ let money burn a hole in your pockets
Don’t put your turd in my pocket
Weekly Directive: THANKFUL
The heart is the universal symbol for thankfulness/gratitude. I’ve always noticed the heart-shaped stitching on the rear pocket of Levi’s Jeans. It reminds me of the t-shirts that say, “I ‘heart’ NY.” I’m actually surprised Levi’s hasn’t incorporated a heart in the stitching on their back pocket. I don’t have a sewing machine, and the nearest sweatshop is in another country. I don’t have a passport, let alone the means to embroider a heart on the back of a pair of Levi’s, but I do have Photoshop…