VCU MASC 201 Creative Levi's Project

Posts tagged “rearview

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.

Advertisements

Review – Rear View (52 of 54)

Levi's, agrees there are two types of people in life - Drivers & Passengers, but Levi's also believes there are two types of drivers - Drivers & Back Seat Drivers. Are you a back seat driver!

Our last directive for Project 54 is “review.”

I pondered different Levi’s ideas that I could do in reverse all day long but to no avail.

Winding down for the evening, I made myself a little “cocktail” before slipping into bed.

Feeling its effects, I formed a connection between review and rear view mirrors.

I thought a Levi’s kinda guy wouldn’t sit in the back seat unless he was about to “Go Fourth!”