VCU MASC 201 Creative Levi's Project

Posts tagged “responsible

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.


“Cut from the Same Cloth,” Responsibility Analogy/Arguement (42 of 54)

Weekly Directive:  RESPONSIBLE

The directive for this week is responsible, and I couldn’t help but notice a large number of my classmates referenced condoms and Levi’s. Sure, using condoms is “responsible”, but they actually enable us to take less responsibility for your actions.  I believe parents serve as a better example of responsibility. Parents are responsible for the past present and future. Without them, there would be no us. The same is true for Levi’s and blue jeans.  They are responsible for the past present and future. Without Levi’s, there would be no jeans.

Take Levi Strauss, for instance.  What if he had made different choices? Do you think blue jeans would be the same or even exist? This is a serous question.  Levi’s Strauss is the father of blue jeans.  He determined how jeans look, their style, even the very fabric they are made of. Without Levi’s, there would be no blue jeans. Note how perfect his original design turned out. Future generations are “cut from the same cloth.”

Take grandpa Johnny, for instance.  What if he had made different choices?  Do you think grandpa Blue, would be the same or even exist?  This is a serious question. Grandpa Johnny is the father of grandpa Blue.  He determined how grandpa looks, his style, even the very fabric he is made of. Without Johnny, there would be no grandpa Blue. Note how perfect his original design turned out. Future generation are “cut from the same cloth.”

Sorry, I’ve had so much Philosophy reading to do, and I think it spilled over into my Advertising blog. I had fun free writing without knowing where I was going.  So that I feel as though I’ve accomplished something, I will give the simple form of my argument below.

If there were no Levi’s, then there would be no Jeans

There are Levi’s

Therefore there are Jeans

Don’t get caught with your pants down (43 of 54)

Weekly Directive:  RESPONSIBLE

I kept thinking of Levi’s jeans and he term responsible, and came up with a couple of “responsible catch phrases” for Levi’s ad ideas.

Don’t get caught with your pants down

Keep your pants on

We all get too big for our britches

Liar, Liar pants on fire

Panties in a bunch

Put your best foot forward

He wears the pants in the relationship

Don’t’ let money burn a hole in your pockets

Don’t put your turd in my pocket

Globa-Levi’s Socia-Levi’s Responsib-Levi’s (40 of 54)

Weekly Directive:  RESPONSIBLE

Corporate social responsibility is the general term for the way a business views its relationship with the community and the world as a whole.  The Levi Strauss company has exhibited a commitment to society from the very beginning, outfitting California gold miners, railroad workers, ranchers and other blue-collar workers. Social responsibility has always been an essential part of their culture and a key factor in their success.  Levi’s continues to contribute to communities in which it’s factories are located as well as the communities of their international locations. The Levi Strauss Foundation was established to address issues like pollution, employment, poverty, hunger, literacy, violence, and the environment. Levi’s is also well-known as a leading advocate for diversity. As early as the 1930s, they promoted racially integrated workplaces, and established environmental standards.  In 1991, Levi’s became the first multinational apparel company to adopt Global Sourcing & Operating Guidelines. I’m not even sure what that means, but you get the picture.  Long before Levi’s became the most popular item of the American wardrobe,  they incorporated social responsibility into their business strategy.