VCU MASC 201 Creative Levi's Project

Posts tagged “rorschach

Review/Preview of Levi’s Project 54 (54 of 54)

I wanted my last post to quickly review MASC 201 and Project 54 for anyone wondering what motivated or inspired this blog.  Each week our instructors assigned a directive like “tough” or “thankful” which we then had to align with Levi’s jeans the brand.  Project 54 pushes advertising students to produce multiple creative ideas through different forms of media with deadlines.  Even though MASC 201 is a creative advertising class, we were not required to make our posts Levi’s ads.  The main purpose was to exercise our creative abilities by forcing us to create new and different ideas about different topics but the same brand, Levi’s.  Each week we had to create about 4 or 5 posts on the directive and Levi’s jeans.  We had to spend at least 45 minutes thinking and creating each post, and our ideas had to be original – different than our classmates.  There’s a link to the site where you can see the work of my classmates located in the top right hand corner of my home page.  I encourage you to check out their work, and have included a collage composed of images from my favorite posts. I hope you enjoy Project 54 as much as I did.

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RORSCHACH (6 of 54)

RORSCHACH

Weekly Directive:  INTROSPECTIVE

Rorschach inkblot test, the Rorschach technique, or simply the inkblot test – is a psychological test in which subjects’ perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both. Some psychologists use this test to examine a person’s personality characteristics and emotional functioning. It has been employed to detect underlying thought disorder, especially in cases where patients are reluctant to describe their thinking processes openly. It is the second most widely used test by members of the Society for Personality Assessment, and it is requested by psychiatrists in 25% of forensic assessment cases.  http://en.wikipedia.org/wiki/Rorschach_test

I kept trying to think of ways to tie Levi’s to psychology, and photographing a pair of jeans in a “couch session” wasn’t going to cut it.  I started thinking about inkblot tests, and noticed that the old black Levi’s logo actually resembled a Rorschach test.  I spent the day trying to create inkblots in the office.  I used MS Power Point, our copy machine, and sharpie markers (ink). I think my desk looks more like an inkblot than my blog, but at least I got the permanent marker off my face.